To Growing Your Personal Brand

What are your plans for your business? Where do you want to take it over the next five, 10, 20 years? Whether you have it all planned out or are still building the foundations, this ultimate guide to growing your personal brand will help you get set up for success, determine your goals, be more productive and build a team.

To get you started with thinking about growing your personal brand, listen to my top 12 tips for entrepreneurial success. This was the first episode of Youpreneur.FM I recorded when I relaunched the show in September 2019 and I shared a few lessons I've picked up along the way as an entrepreneur that have helped me get me to where I am today. You will deep dive into a number of these tips through the resources you read through this guide.

Another episode of Youpreneur.FM I highly recommend is How To Condition Yourself For Success with Carrie Green. This is a live recording of the keynote Carrie gave at the first Youpreneur Summit. She talks about becoming successful on purpose and how she envisioned herself speaking on the Youpreneur Summit stage and made it happen. Carrie’s talk will show you how to train your brain to make your dreams come true.

Before we go any further, take a moment to watch Less Content, More Marketing. In this video, I share the Youpreneur content creation and marketing strategy (which we’ve refined over the years). It was a fundamental shift that gave us breathing room to produce the best content possible and market it properly. Check out the training and then give it a go.

How to set goals to grow your business

If you want to grow your business, you need to set goals. These are not random ideas or nice-to-haves. Goal setting is about having a plan and taking action. There is no point in creating a goal if you do not know how to achieve it.

I walk you through my own personal goal-setting process in my article about how to set goals and chase them down. I do this every single year. If there is something you want to do, this will help you accomplish it by creating an action plan and taking action every day.

It’s easy to get distracted when you’re an entrepreneur. The world is moving fast, there’s new technology and you hear about all these great tools and new developments from other people. Suddenly you find yourself chasing after something which wasn’t on your radar a couple of days ago and you get off track. This article on how to recover from entrepreneur wanderlust by Ramona Rice-Grummell will help you focus on the most important thing in your business right now.

What’s holding you back from achieving your goals? Do you find yourself saying ‘no’ when you could have said ‘yes’ but told yourself you were too busy? Do you worry you’re not good enough? It’s time to tackle that self-talk. Youpreneur Clare Josa, who recently published her book on Ditching Imposter Syndrome, has written about how ignoring imposter syndrome can sabotage your business growth.

So how do you decide whether something that sounds like a good idea, really is? I had a great chat on the podcast with Yaro Starek about how to validate your ideas as a personal brand entrepreneur. It’s easy to get caught up in the excitement and adrenaline rush of a new idea.

But before you take a major gamble and put all of your time, resources and money on the line, you need to validate your idea. We talk about beta testing and when to ditch email in favour of a conversation.

It’s important to invest in your business, but you need to be sure you are choosing the right things. Take a look at these seven questions to be asked before investing in your business.

How being a personal brand entrepreneur grows your business

People sometimes ask me if being a personal brand entrepreneur limits your opportunities for growth. It doesn’t. You cannot outgrow yourself. Your personal brand enables you to develop an ecosystem around you, a range of products and services you can offer to people who love to work with you.

I explained why you need to focus more on being original in episode 332 of Youpreneur.FM. The world is full of copycats but you are an original. If you want to grow your business, being different is everything. You don’t need to copy someone else, you need to be you. There is only one of you and you have a unique combination of experience, knowledge and your personality to offer your community.

If you want a great example of someone who has built a personal brand business, then have a listen to this chat with Mark Schaefer. Mark reinvents himself every five years. In this interview he talks about micro-pivoting and how your niche is you and you need to bring your story into your personal brand.

Who are you, and are you bringing the best version of you into your business? Those might seem odd questions but if you think about it, we play a number of roles in our lives. Who shows up in your business is vital for your success.

Todd Herman helps people achieve their most ambitious goals. He helps them to discover their alter ego and teaches them how to be more resilient, more creative and more courageous. Hear how to unleash your alter ego effect and chase down your dreams. You don’t have to wear a Superman cape to do it.

You need to believe in yourself and your ability to achieve your goals. My best buddy Pat Flynn got a standing ovation when he spoke about why the world needs you at the inaugural Youpreneur Summit. There are many great value bombs in this speech about how you respond to situations, focusing on the people you seek to serve and building community. Tune in and enjoy.

Putting yourself out there as a brand means you have to be good at communicating – and that’s as much about listening as it is talking! Here are 6 top tips for communicating in your professional and personal life.

When your business is just you, it can get lonely. This article has tips on overcoming isolation as an entrepreneur.

How to spread your message to a wider audience

Let’s start giving you some key areas to look at as you grow the business of you. When you started your business, you will have considered branding. If you haven’t already, then you need to be looking at your branding in the light of being a personal brand entrepreneur.

Your reputation depends on visual branding. People make up their mind quickly and your branding is a key part of that. Here’s how to use your visual branding to grow your business. It’s a run down of what you need to do to make sure your visual branding is sending out the right messages to the people you want to serve.

Should you start a podcast or a vlog. Both are great vehicles for personal brand entrepreneurs, but which one will help you grow YOUR business? Here are a couple of resources to help you choose. Episode 361 of my podcast on vlogging vs podcasting and an article from Youpreneur Academy member Philip VanDusen on which is right for you.

If you want to go down the video route, then you need to listen to Amy Landino’s keynote from the Youpreneur Summit on how to start, grow, market and catapult your vlog to success. She talks about the three main types of content you need and how to build trust.

YouTube sensation Sunny Lenarduzzi came on the podcast to chat about how to use YouTube to grow your personal brand. She shared lots of value bombs during this conversation including how to spot what people are looking for video content on and using the ‘hot script formula’.

That’s a lot of great information if you’re looking to create new content, but what if you have an archive? You’ve spent a lot of time and effort creating content but your older articles might not be getting much traffic. Spend some time breathing new life into them and sharing them with your audience. I go into all the details in this article on how to refresh your content archive.

“Content is king” when it comes to online marketing and creating it is one of the biggest jobs you face when building your personal brand business online. However, people are creating TOO MUCH content and not marketing it the way they should. Remember: every piece of content you create needs to work extra hard for you!

Before we go any further, take a moment to watch Less Content, More Marketing. In this video, I share the Youpreneur content creation and marketing strategy (which we’ve refined over the years). It was a fundamental shift that gave us breathing room to produce the best content possible and market it properly. Check out the training and then give it a go.

Remember: less content, more marketing!

Whether you choose to blog, vlog or podcast, you need to be thinking beyond broadcasting. If you want to grow your business, you need to be building relationships. Thanks to the internet, you can get to know people from around the world. You may well never hear from the people whose lives you change through what you write or record, but going live on Facebook takes spreading your message to a different level.

Facebook Live enables you to talk to people in real time. Once you have gone live, what then? Amy Woods from Content 10x walks you through how to grow your personal brand by repurposing your Facebook Live videos. This article is packed with ways to make the most of this video content.

Bringing your community together

As you grow your audience, you will start to grow a community. You’re marketing like a magnet, attracting people who get your vibe. They will start to talk to other people who get you and what you’re about and realise they have similar interests. One of your roles as a personal brand entrepreneur is to bring these people together. This can lead to new things happening as people make connections and build relationships.

One of the ways you can build your community offline is with live events. People love to meet each other in real life and have a chat over coffee or a meal. Mark Schaefer came on my podcast after we both went to an event in Edinburgh and ended up hanging out. We had been talking online for ages before that.

An event brings your brand alive. It’s an opportunity for people to meet you, get more value from you, and more importantly, meet each other and share the experience. Here are 4 simple ways to ace your event branding.

Once you start building a community, you might consider creating a membership. This is a way to grow your business by providing some form of premium training/educational content alongside a community, which people pay a subscription to access. It can help you move away from trading your time for money.

If you’re thinking this could be something you would like to do, read how to decide if a membership is the right fit for your personal brand business. A membership is not passive income but if you invest in it and build it the right way, it can be a very rewarding way to generate recurring revenue.

You want to grow your business and stop trading time for money in order to create space in your life for other things you enjoy. Did you know that 73% of the global workforce doesn’t have enough time for personal-related activities? If you’re reading this and thinking you’re among that number, then you need to do something about it.

I had a great chat with my friend Dan Schawbel about why work-life balance is a myth and what it should be called. It’s a great conversation which will help you build relationships and grow your business so it benefits you and the people you work with.

How to make more time for you and your business

How do you make time for everything in your life and the goals you want to achieve? Every entrepreneur needs to make sure they are using their time productively. I’m not talking about working 24/7. I mean that you are using your time the right way, whether that’s working on your business, building relationships, spending time with your family or looking after yourself.

You only get 24 hours in a day. We can make more money, we can’t make more time. You have to be using it effectively. I’ve tested out a lot of different ways to get more done during my working hours. These are 7 ways to be more productive and achieve your goals.

I’ve got two great podcast interviews which are really going to help you with this. One with Michael Hyatt and the other with Dr John Demartini. There are so many things demanding our attention. How do you cut through and do the things that matter and grow your business? I chatted with Michael Hyatt about learning how to become free to focus.

If you believe you need to work all hours to achieve great things in your business, you need to listen to this episode. Then follow it up by listening to how to focus on your high priority actions. It will change how you plan your day.

Get systems and processes in place to help you get more done. This guide on saving time in your online business will help you get these set up. Tune in to this conversation with Greg Hickman about automation and keeping things simple. Growing your business doesn’t have to be complicated with lots of funnels.

There are plenty of tools out there to help you work more efficiently. If you’re looking for advice on running a virtual team, email marketing, video conferencing, and more, check out these top business tools for efficient entrepreneurs.

How to outsource to grow your business

Sooner or later, you will need help to grow your business. Perhaps there is a task you are struggling with and would like someone else to do, or you’ve got a project which needs specialist knowledge in a field you don’t have. You might be in demand and rather than turn down business, you would like to build a team.

You can deal with all of these problems by outsourcing. If this is the first time you’ve come across this term or you’re not sure how it works, read this guide explaining what outsourcing is and how to tell if you are ready to do it.

You might be thinking, ‘no-one else can do my work for me’. If so, read this article about how to shift your mindset from doing it all to building a team. Almost every entrepreneur I have come across has believed they have to do everything themselves, including me! You are doing work you don’t need to do, trust me.

What are you going to outsource first? I have a little exercise called 3 lists to freedom. I run through it in this article about how to figure out what to outsource to grow your business. Grab a sheet of paper and spend a few minutes working through it.

I shared a few tips on outsourcing particularly with virtual assistants on Youpreneur.FM so that you can get started with building your own team the right way. Listen to how to build the right team for business growth and start looking at the bigger picture. Outsourcing isn’t just about giving jobs you hate to someone else, it will help you create more freedom in your life and achieve new things in your business.

Which VA do you need in your business right now? This article gives you a run through of people who can help you achieve your goals and make your business run more smoothly. I had a chat with Emma Mills about how personal assistance has evolved. She ran her business solo and then discovered the power of delegation.

You might decide that rather than working with a freelancer or agency, you want to start employing people directly. Alison King has written a handy list of 10 things you should know when hiring your first employee.

Planning for the future – and the unexpected

Business is a changing world. You are planning for growth right now but your needs may change in the future. It’s all too easy to get caught up in the day to day of running your business. In this article, Bill Heestand explains why succession planning is vital for entrepreneurs.

Sometimes you need to alter how your business operates. Whether you’ve decided to go in a new direction, or you realise you could be delivering products, services or content in a totally different way, you shouldn’t be afraid to do this.

I chatted to the founder of Social Media Examiner, Mike Stelzner, about his video show The Journey and how he used data to transform the show and reach a bigger audience. Listen to knowing when it’s time to make BIG changes.

Then there are the times when your business changes unexpectedly. What happens when you have a business break-up? Jordan Harbinger knows. He came on the podcast to talk to me about how a personal brand survived a business break-up.

Tips for writing your business book – and making it a bestseller

A book is a great business card for any entrepreneur. It helps position you as an authority. However, it takes a lot of hard work. You need a clear plan for what your book is going to be about, the difference it will make and how it fits in with your business.

If writing a book is something you would like to do at some point, you will need to choose the subject. Which area of your expertise will you focus on? There are some key questions you need to answer which will help you decide what to write a book about.

Once you’ve settled on what you’re going to write about, you need to get it written. In this article I set out the strategy many writers use to write a book without it becoming a chore. If you’re staring at a blank computer screen, this will help you get the words out. You might be stuck trying to reach the finish line. Here are 13 hacks to help you finish your book.

When’s the best time to start marketing your book? While you’re writing it! Many people start figuring out how to sell their book after it is printed. But you can begin to attract interest and build a list of people eager to read your work from the early days of putting your book together.

Learn how to market your book while you’re still writing it. And while you’re planning your marketing, here’s how to make your book a bestseller and get reviews. For a deep dive on how to make this happen on Amazon, read the science to becoming a bestselling author.

Make time for personal growth if you want to grow your business

If you want to grow your business, you need to keep learning. It’s vital you invest time to develop your skills and knowledge. Read books, take courses, and go to events. Explore new ideas and meet new people. Listen to this episode of Youpreneur.FM on why personal brand influencers should never stop learning.

A useful skill for all personal brand entrepreneurs is public speaking. This not only gives you an opportunity to spread your message and position yourself as an expert, but can be an additional revenue stream. Most people do not ever want to step up on a stage. But if you can get over that, it’s a great way to raise your profile. This quick start guide will help you prepare for public speaking.

Growing your business involves stepping out of your comfort zone, being willing to meet more people and increase your knowledge. Investing in yourself, and others around you, will enable you to build long-term relationships and develop trust. This in turn will create new opportunities and enable you to develop a future-proof business with multiple income streams.

So, what are you waiting for? It’s time to take action…

My Youpreneur Incubator coaching and mastermind program is the ONLY coaching that I’ll be offering going forward.

Focusing on helping you achieve your goals as a business owner, as well as promoting a clarity-driven approach towards setting those goals, and the other aspects of building your business, the Incubator is all about getting you to the next level. 

Surrounding yourself with other like-minded entrepreneurs, creating opportunities to network, brainstorm and build the relationships that will make a difference to achieving the growth you’re after is HUGE.

However, if you couple that together with a coach that genuinely cares about your needs and aspirations (that’s ME!), as well as world-class guest coaches, and a supportive admin team that’ll make sure you’ve got everything you need to maximize your time in the program… well, it’s like pouring gasoline over an open fire!!! 🔥

Bottom line… if you want to GET UNSTUCK, constantly MOVE FORWARD on your projects and plans, and BECOME MORE PROFITABLE, as well as focusing on the legacy you can build through the work that you’re doing, then the Youpreneur Incubator will help you. 

Together, we’ll take your personal brand business to new heights! 🚀

Pretty impressive, right? And not out of ‘the norm’, either. 

If you haven’t done so already, be sure to check it out!


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Privacy Policy

Last Updated: August 2018


This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.youpreneur.com, a trading portal of 4C Media Limited.

By providing us with your data, you warrant to us that you are over 13 years of age.

4C Media Limited is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

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Postal address: 4C Media Limited, Milton Hall, Ely Rd, Milton, Cambridge, CB24 6WZ, United Kingdom.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at [email protected].


Personal data means any information capable of identifying an individual. It does not include anonymized data.

We may process the following categories of personal data about you:

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We may use Customer Data, User Data, Technical Data, and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which are to grow our business. We may also use such data to send other marketing communications to you about relevant products and services, such as online courses; books; live broadcast training such as webinars; live events and conferences; coaching and mentoring services. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offenses.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at [email protected]. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

We do not carry out automated decision making or any type of automated profiling.


We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more details about this.

We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, such as search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.

We may also receive data from publicly available sources such as Companies House and the Electoral Register based inside the EU.


Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time.

Before we share your personal data with any third party for their own marketing purposes we will get your express consent.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you OR by emailing us at [email protected] at any time.

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.


We may have to share your personal data with the parties set out below:

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Professional advisers including lawyers, bankers, auditors and insurers
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We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.


Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is in place:

We will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or
Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.


We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorized use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances, we may anonymize your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

You can see more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

If you wish to exercise any of the rights set out above, please email us at [email protected].

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.


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Cookie Policy

Last Updated: May 2018

What’s a cookie?

A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyze traffic and for advertising and marketing purposes.

Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

How do we use cookies?

We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.

Cookies are either:

Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or

Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. [We use persistent cookies for Google Analytics.]

Cookies can also be categorized as follows:

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Youpreneur Incubator Terms



1. Service

4C Media Limited (herein referred to as “Company”) agrees to provide services of the Youpreneur Incubator (herein referred to as “Service”). Customer agrees to abide by all policies and procedures as outlined in this agreement as a condition of their participation in the Service.

2. Disclaimer

The Service is offered on an “as is,” “where is,” and “where available” basis, with no warranty of any kind — whether express, implied, or statutory — including, but not limited to, warranties of title or the implied warranties of merchantability or fitness for a particular purpose. This does not affect those warranties which are incapable of exclusion, restriction, or modification under the laws applicable to this agreement.

Customer acknowledges that neither Company, its affiliates, nor any of their respective employees, agents, third parties, expert speakers or licensors warrant that the Service will be uninterrupted or error free; nor do they make any warranty as to the results that may be obtained from the use of the Service, or as to the timeliness, sequence, accuracy, reliability, completeness, or content of any information provided through the Service.

Customer understands that Company does not offer any representations, warranties, or guarantees, verbally or in writing, regarding your earnings, business profit, marketing performance, audience growth or any results of any kind. Customer agrees that its results are dependent on various factors including but not limited to, skills, knowledge, ability, dedication, business acumen, and finances and in no way dependent on any information Company provides to Customer.

Except as specifically provided in this agreement or where the law requires a different regular, you agree that the Company is not responsible for any loss, property damage, or bodily injury, caused by the use of the Service. To the maximum extent permissible under applicable law, Company will not be responsible to Customer or any third party claims through Customer for any direct, indirect, special or consequential, economic or other damages arising in any way out use of the Service.

3. Service Structure

Regular Quarterly Service Structure – If Customer elects to pay for the Quarterly Service option (the “Quarterly Service”), the Quarterly Service shall include:


Elite Quarterly Service Structure – If Customer elects to pay for the Elite Quarterly Service option (the “Elite Quarterly Service”), the Elite Quarterly Service shall include:


Regular Annual Service Structure – If Customer elects to pay for the Regular Annual Service option (the “Regular Annual Service”), the Regular Annual Service shall include:


Elite Annual Service Structure – If Customer elects to pay for the Elite Annual Service option (the “Elite Annual Service”), the Elite Quarterly Service shall include:


4. Length

The Quarterly Service shall be three (3) months in length and the Annual Service shall be one (1) year in length.

5. Fees

Quarterly Service Fees.

If Customer elects to purchase a Regular Quarterly membership to the Youpreneur Incubator, the service price shall be Four-Hundred and Ninety-Nine Pounds (£499) per quarter. This fee is paid in advance of each quarterly period.

If Customer elects to purchase an Elite Quarterly membership to the Youpreneur Incubator, the service price shall be Nine-Hundred and Ninety-Nine Pounds (£999) per quarter. This fee is paid in advance of each quarterly period.

All quarterly fees are inclusive of VAT.

Annual Service Fees.

If Customer elects to purchase a Regular Annual membership to the Youpreneur Incubator, the service price shall be One-Thousand, Nine-Hundred and Ninety-Nine Pounds (£1,999) per year.

This fee is paid in advance of each year.

If Customer elects to purchase an Elite Annual membership to the Youpreneur Incubator, the service price shall be Three-Thousand, Nine-Hundred and Ninety-Nine Pounds (£3,999) per year.

This fee is paid in advance of each year.

All annual fees are inclusive of VAT.

6. Method of Payment

Customer shall pay via PayPal or Credit Card, via Stripe. If Customer requests to pay via bank transfer, this is only available for annual membership services.

7. Cancellation & Refund Policy

Customer can cancel at any time, and will not be charged for Service again, following the completion of their current Service period.

Customer understands that due to the nature of the Service, and the fact that limited spots are available throughout the year, all fees are non-refundable for their chosen plan. However, if they wish, they can put the balance of their account towards other Youpreneur related products and services including, but not limited to: Youpreneur Academy, Youpreneur Summit and Virtual Staff Finder.

8. Confidentiality

The Company respects the Customer’s privacy and insists that the Customer respects the Company’s and the other Service Participants (herein referred to as “Participants”). Thus, consider this a mutual non-disclosure agreement. Any Confidential Information shared by the Company, any representative of the Company, or the Participants is confidential, proprietary, and belongs solely and exclusively to the Party who discloses it. All Parties agree not to disclose, reveal or make use of any Confidential Information or any transactions, during discussions, from the forum or otherwise.

Customer agrees not to use such confidential information in any manner other than in discussion with the Company or other Participants during the Retreat. Confidential Information includes, but is not limited to, information disclosed in connection with this Agreement, and shall not include information rightfully obtained from a third party.

Both Parties will keep Confidential Information in strictest confidence and shall use the best efforts to safeguard the Confidential Information and to protect it against disclosure, misuse, espionage, loss and theft. The parties understand that the other may release Confidential Information when release is necessary to comply with law.

Further, Customer agrees that if they violate or display any likelihood of violating this section the Company and/or the other Participant will be entitled to injunctive relief to prohibit any such violations to protect against the harm of such violations.

9. Non-Disclosure of Materials

Material given to Customer in the course of Customer’s work with the Company is proprietary, copyrighted and developed specifically for Company. Customer agrees that such proprietary material is solely for Customer’s own personal use. Any disclosure to a third party is strictly prohibited.

10. No Transfer of Intellectual Property

The Service is copyrighted and the original materials that have been provided to Customer are for Customer’s individual use only and a single-user license. Customer is not authorized to use any of Company’s intellectual property for Customer’s business purposes. All intellectual property, including Company’s copyrighted Service, shall remain the sole property of the Company. No license to sell or distribute Company’s materials is granted or implied.

Customer agrees that if Customer violates, or displays any likelihood of violating, any of Customer’s agreements contained in this paragraph, the Company will be entitled to injunctive relief to prohibit any such violations and to protect against the harm of such violations.

11. Customer Responsibility

Customer accepts and agrees that Customer is fully responsible for their progress and results from the Service. Company makes no representations, warranties or guarantees verbally or in writing regarding Customer’s performance. Customer understands that because of the nature of the Service and extent, the results experienced by each Customer may significantly vary. Customer acknowledges there is no guarantee that Customer will reach their goals as a result of participation in the Service.

12. Force Majeure

In the event that any cause beyond the reasonable control of either Party, including without limitation acts of God, war, curtailment or interruption of transportation facilities, threats or acts of terrorism, State Department travel advisory, labor strike or civil disturbance, make it inadvisable, illegal, or impossible, either because of unreasonable increased costs or risk of injury, for either Party to perform its obligations under this Agreement, the affected Party’s performance shall be extended without liability for the period of delay or inability to perform due to such occurrence.

13. Severability/Waiver

If any provision of this Agreement is held by to be invalid or unenforceable, the remaining provisions shall nevertheless continue in full force. The failure of either Party to exercise any right provided for herein will not be deemed a waiver of that right or any further rights hereunder.

14. Miscellaneous

A) Limitation of Liability. Customer agrees they used the Service at their own risk and that the Service is only an educational service being provided. Customer releases Company, its officers, employers, directors, and related entities from any and all damages that may result from any claims arising from any agreements, past or present, between the parties. Customer accepts any and all risks, foreseeable or unforeseeable.

Customer agrees that Company will not be held liable for any damages of any kind resulting or arising from including but not limited to; direct, indirect, incidental, special, negligent, consequential, or exemplary damages happening from the use or misuse of the Service or enrollment in the Service. Customer knowingly, voluntarily, and expressly, waives any claim for damages including but not limited to; injury or death Customer may sustain as a result of participating in the Service.

Customer further declares and represents that no promise, inducement or agreement not herein expressed has been made to Customer to enter into this release. The release made pursuant to this paragraph shall bind Customer’s heirs, executors, personal representatives, successors, assigns, and agents.

B) Non-Disparagement. In the event that a dispute arises between the Parties, the Parties agree and accept that the only venue for resolving such a dispute shall be in the venue set forth herein below. The parties agree that they neither will engage in any conduct or communications with a third party, public or private, designed to disparage the other. The Parties agree that neither will directly or indirectly, in any capacity or manner, make, express, transmit speak, write, verbalize or otherwise communicate in any way (or cause, further, assist, solicit, encourage, support or participate in any of the foregoing), any remark, comment, message, information, declaration, communication or other statement of any kind, whether verbal, in writing, electronically transferred or otherwise, that might reasonably be construed to be derogatory or critical of, or negative toward, each other or any of its services, members, owner directors, officers, Affiliates, subsidiaries, employees, agents or representatives.

C) Assignment. This Agreement may not be assigned by the Customer. This Agreement shall be binding upon and inure to the benefit of the parties hereto, their respective heirs, executors, administrators, successors and permitted assigns. Waiver of any breach or the failure to enforce any provision hereof shall not constitute a waiver of that or any other provision in any other circumstance.

D) Termination. Company is committed to providing all Customers in the Service with a positive experience. Customer agrees that the Company may, at its sole discretion, terminate this Agreement, and limit, suspend, or terminate Customer’s access to the Service without refund or forgiveness of annual payments if Customer become disruptive to Company or Participants, difficult to work with or upon violation of the terms as determined by Company. Customer will still be liable to pay the total contract amount.

E) Indemnification. Customer shall defend, indemnify, and hold harmless Company, Company’s officers, employers, employees, contractors, directors, related entities, trustees, affiliates, and successors from and against any and all liabilities and expense whatsoever – including without limitation, claims, damages, judgments, awards, settlements, investigations, costs, attorneys fees, and disbursements – which any of them may incur or become obligated to pay arising out of or resulting from the offering for sale, the sale, and/or use of the Service, excluding, however, any such expenses and liabilities which may result from a breach of this Agreement or sole negligence or willful misconduct by Company, or any of its shareholders, trustees, affiliates or successors. Customer shall defend Company in any legal actions, regulatory actions, or the like arising from or related to this Agreement. Customer recognizes and agrees that all of the Company’s shareholders, trustees, affiliates and successors shall not be held personally responsible or liable for any actions or representations of the Company.

F) Governing Law/Venue. All disputes regarding the construction, interpretation and parties’ obligations under this Agreement will be governed by and construed in accordance with the United Kingdom, notwithstanding any of the laws to the contrary, regardless of the location of the Engagement. The venue and jurisdiction for the resolution of any such dispute are the courts of the United Kingdom. Company agrees to abide by all applicable local laws. If Company brings a claim for unpaid fees, Customer shall pay all court costs, attorney fees.

G) Equitable Relief. In the event that a dispute arises between the Parties for which monetary relief is inadequate and where a Party may suffer irreparable harm in the absence of an appropriate remedy, the injured Party may apply to any court of competent jurisdiction for equitable relief, including without limitation a temporary restraining order or injunction.

H) Notices. Any notices to be given hereunder by either Party to the other may be effected by personal delivery or by mail, registered or certified, postage prepaid with return receipt requested. Notices delivered personally shall be deemed communicated as of the date of actual receipt; mailed notices shall be deemed communicated as of three (3) days after the date of mailing. For purposes of this Agreement, “personal delivery” includes notice transmitted by fax or email.

Email: [email protected] or [email protected].

I) Entire Agreement. This Agreement constitutes and contains the entire agreement between the parties with respect to its subject matter, supersedes all previous discussions, negotiations, proposals, agreements and understandings between them relating to such subject matter, and may not be modified, amended, or discharged, nor may any of its terms be waived, except by an instrument in writing signed by both parties in duplicate.



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