Growing your personal brand takes a lot of time, dedication and a well thought through strategy. Some would argue that it’s more challenging to build a brand around yourself than it is to establish a successful product or service-based business. With a business, you’re selling a product or service. But when it comes to developing a personal brand, you’re selling you.
One of the fundamentals of developing a personal brand is creating high-quality content. It’s essential that you create content that enables you to build a connection with your audience. Content for content’s sake is pointless, your content must connect with your desired audience.
Recording live video is one of the best ways that you can achieve that human connection with your audience. Podcasts, blog posts, pre-recorded videos are all great, but there is still a separation between you and your audience. Live video removes that separation.
Live video turns content into an experience. It turns your audience into a community. It turns you into an authentic and ‘real’ person that people can access and interact with, in a non-scripted, raw way.
Facebook live videos are watched 3x longer than regular videos, which means, if done right, you can hold your audience’s attention long enough to build stronger P2P (person-to-person) relationships.
So, we have established that Facebook live videos are great…but, once you have finished recording your Facebook live consider that to be just the very beginning of more great content to come.
Why you need to look beyond your Facebook Live videos
Firstly, whilst going live on Facebook carries many advantages, you should consider that not everyone will join you when recording your live video. Why? Because they are busy at the time you record your video. Because they don’t like watching live videos. Because they haven’t discovered you yet. Because they are not on Facebook.
How can you leverage your Facebook Live video to reach these people?
Secondly, you’ve likely put lots of time and effort into recording your live video, and so it’s important to find ways to repurpose your video in order to get the maximum return on all your time and effort. You owe it to your video and you owe it to yourself!
Good news. You can create a lot of fantastic content from just one live video – it’s the gift of repurposing!Recording your Facebook live is just the beginning. You can create a lot of fantastic content from just one live video – it’s the gift of repurposing! Click To Tweet
5 ways to repurpose Your Facebook Live videos
Let me share 5 ways to repurpose your Facebook Live videos to increase your visibility online, reach and connect with more people.
1. Create bite-sized video teasers
Download your original Facebook Live video file and use it to edit and create short video clips (ideally less than 1 minute for all social platforms).
You can download the video directly from Facebook, or if you use 3rd party software to record your live video, you can usually download from within the software used e.g. OBS, eCamm.
Short, engaging clips from your video are perfect for sharing on Instagram, Twitter, Facebook and Linked In. A short square video is perfect. You can also create portrait/vertical videos of less than 15 seconds in duration and share them on Instagram Stories.
When you’re choosing what section to use, think about what your audience wants to hear from you on that specific social media platform. If they want to learn something new, share a great tip with them. If they want to laugh, choose a moment from the video that’ll make them chuckle.
Choose engaging clips that either tell a story, are informative, or funny, this will help you to help connect with your audience. Listen to what your audience wants to hear from you, and then give them what they want.
2. Post your video onto YouTube and/or onto your website
When you have extracted your video from Facebook, you want to consider publishing it onto YouTube. Make your content searchable on the second largest search engine online.
I recommend editing it first to remove any live streaming elements that wouldn’t make sense or be interesting to a non-live audience (e.g. “I can see the comments pouring in already!” or “Don’t forget to tag your friend in the comment section”, etc.)
You want your video to focus on the high-value content from the video.
Once you’ve finished editing your video, you can post it to your YouTube channel. If you post your edited video on YouTube, you’ll put yourself in front of a wider audience. YouTube content is more likely to appear in Google’s SERP’s. This means that more people can find you and you’ll get more engagement via organic search.
You can also stream the video over to your website too. Adding mixed media to your website and blog posts helps to increase engagement and it can really improve your website SEO too.
When people click on your site and see a video with someone talking to them, it strengthens the human connection between you and the visitor. It gives your business a “face” that people can relate to and are more likely to connect with and trust.
3. Repurpose your live video into a podcast episode
There’s a lot of people potentially interested in hearing what you’ve got to say. The beautiful thing about the spoken word is that people can listen to it while they do other things, such as driving, doing housework, walking the dog, exercising…
So, whilst Facebook live broadcasts are popular, not everyone wants to watch video, or indeed live video, but there are plenty of people who do want to listen to podcasts. Make it easy for those in your audience who are podcast fans, to listen to your voice by publishing the audio of your livestream as a podcast
First, you need to extract the audio from your original video. Or better still, if you edited your video and removed lots of the live-elements, then you could extract the audio from the edited version.
You may want to record an intro and an outro, add music, etc, or you may not. It’s up to you.
What’s great about this is that you are likely to find new people who you may never have reached before. People who do not hang out on YouTube, Facebook, your website, but they do hang out on streaming services like iTunes, Spotify, iHeartRadio etc.
4. Serve readers by writing an article (and improve your SEO too)
Written content is extremely important, and you should ensure you take wide open opportunities to create good, written content on your website.
While many people find it easier to absorb visual or verbal information as opposed to written, it can be a lot faster to read and easier to find the specific sections you’re most interested in.
Plus, it really helps with SEO.
You can take the key message from your video and write an engaging blog post.
You can even break things down further again. For example, if you held a Q&A during your live video, it could be possible to construct a single blog post from every question you got asked and the answer you provided.
Repurposing your video into a blog post isn't the same as copy and pasting a transcript. I recommend writing a separate, well-constructed and well-written blog post, but, you can certainly get a transcript created and then use it as the foundation for your blog post. A transcript forms a great starting point.
Include relevant keywords in your blog post (but don’t overstuff!) and try to add some rich media to liven it up and keep readers hooked (e.g. visual and video content).
Writing a blog post gives you a branch to reach out to people in your audience who love to read, allowing you to connect with more people on a broader scale.
5. Turn golden nuggets from your live video into social media content
Repurposing your live video content on to social media is a way of generating LOTS of new content.
Just think of all the quotes, questions from the audience, or even slides from your presentation you could repurpose into a great looking graphic. How many do you think you could create?
You could create short, less than 1 minute videos, taken from your longer video and share those on Instagram, Twitter, etc.
As long as each video, quote or question is a real “golden nugget”, I don’t see any problem with making as many as you can, since they’re so versatile to use.
Provide further information in the caption of the post and use it to drive engagement and, where appropriate, have a clear call to action.
From a personal brand standpoint, repurposing your Facebook Live content means that you’re not only creating more great content, but you’re also putting it where your audience wants to consume it. You are also placing yourself front of mind for your audience – which in the busy, online world, is very important.
Repurposing can save you time, you are not constantly trying to come up with new content but, instead, building on your existing content.
Repurpose your Facebook Live videos today! To find out more, head to Content10X for lots of tips on repurposing Facebook Live videos and more!
Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our podcast, live events and coaches our clients inside the Youpreneur Incubator. Chris is based in Cambridge, UK.