Launches have always been one of my favorite parts of being an entrepreneur. Yes, there’s a lot of expectation and stress that can happen during the pre-launch phase but it’s also a time where you can play around with launch strategies that can connect you with a brand new audience. If you have a brand…
Taking Content Marketing to the Next Level
Content Marketing is the pillar of how I’ve built my business over the last few years, but I must confess: it hasn’t always been the streamlined process it is today. In fact, it was only a few years ago when my team and I felt like we were constantly chasing deadlines and churning out content…
Building an Email List to Fuel Your Business Growth
We’ve all come across articles making the bold statement that email marketing is dead. Fact is that email is here to stay, but it’s adapted to modern times. According to Forbes, 59% of B2B marketers report that email marketing is their most effective channel for generating revenue. One of the biggest mistakes I see online…