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Launches have always been one of my favorite parts of being an entrepreneur. Yes, there’s a lot of expectation and stress that can happen during the pre-launch phase but it’s also a time where you can play around with launch strategies that can connect you with a brand new audience.
If you have a brand new product or service that you can’t wait to share with the world, it’s important to make sure you have all your ducks in a row before unveiling it to the world. First impressions matter, so you want to make sure you launch it right.
This week, I break down four particular areas when it comes to launching: pre-testing your audience, the three elements you need to create when building buzz, a few of my own favorite launch strategies that I’ve used so far and what you can do after your product or service has finally been released.
There are lots of moving parts involved when it comes to a product launch which is why planning is essential from the get-go. Make sure you cover all the details (both big and small) early to ensure you have a product launch that stays top of mind for everyone in your industry.Not all feedback will be good feedback but try to separate yourself from the sting and really examine what your audience is saying to see what you can do better for your next launch. #Youpreneur Click To Tweet
Essential learning points from this episode:
- The different ways you can pre-test your audience to validate your business idea.
- How you can counteract the mid-launch lull that happens to keep those sign-ups going.
- How you can keep the momentum going after your launch your product or service.
- The three ingredients to a successful launch: excitement, creating urgency and staying engaged with your audience.
- Much, much more!
Important links & mentions from this episode:
- Will It Fly
- YOU236 – Why I’m Officially Done with Launches for My Business
- Pick up Chris’ first bestselling book, Virtual Freedom
- Join the Youpreneur Incubator waitlist!
- Browse the Youpreneur FM Podcast Archive
- Get tickets to this year’s Youpreneur Summit
- Pick up Chris’ second bestselling book, Rise of the Youpreneur
- Download your FREE copy of the Personal Branding Roadmap
- Check out our FREE video course on YouTube!
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Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our weekly podcast, Youpreneur.FM, as well as our annual conference, the Youpreneur Summit. Chris is based in Cambridge, UK.