I’ve always been a true believer in people to people, or P2P relationships – it’s been the cornerstone of my business approach for years. People buy from people, not businesses, not big brands – people. And as an entrepreneur, you don’t want to work with just anybody right? You want to work with the people who are right for you. The same like-minded and passionate people who believe in the same message as you do.
Defining who you are
So who are these people you want to work with? In this post, we’re going to figure it out together as we dive into all the different questions you need to ask yourself when conjuring up your perfect customer avatar.
However, before we can do that, you need to start by thinking about who YOU are a good fit for. If you haven’t already, then you need to define who you are. Once you’ve defined who you are then you can ask yourself: who is looking to work with someone like you?
If you haven’t worked with your ideal customer yet then you need to think about who they would be. If you have, you can base this exercise on someone who ticked all the boxes. Visualise your ideal customer. What’s their name? People to people, remember. This is personal.
What are the problems they need you to solve? How are these problems affecting them? What does it mean for their business? What does it mean for their relationships? Think about the impact your work will have on their life. Once you’ve got that nailed you need to get to know them really well. Think about what their background is. Where they live. How old they are. What matters to them? What are their likes, their dislikes? They’re not just going to talk business.
Serving up what your audience needs
If you were to take your ideal customer out for a coffee, what would you talk about? How would you build a rapport? Getting to know your perfect customer is imperative. Not just so that when you meet them in real life you know just what to say and what drink to buy them but because truly understanding their situation and motivations is the key to being able to develop the products and services they need. Don't forget, that understanding your audience is part of your job. To serve up what you know they need, not what you think they do.Don't forget, that understanding your audience is part of your job. To serve up what you know they need, not what you think they do. #Youpreneur Click To Tweet
If today’s video has helped you in some way… perhaps answered a few questions you’ve been having, or helped you develop a new idea or two.. let me know what your biggest takeaway was! I’d love to hear from you.
And don’t forget, you can watch my free training course ‘The Youpreneur Launchpad’ over on YouTube… it’s focused on helping you build, market and monetize your expertise better than ever before. I’ll see you in the next video!
Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our weekly podcast, Youpreneur.FM, as well as our annual conference, the Youpreneur Summit. Chris is based in Cambridge, UK.