You’ve written a book. You’ve launched it to the world and you’ve enjoyed all those initial book sales that come along with making a launch splash! But, what do you do to make sure that your book continues to sell time and time again, over the long-haul?
In this video and blog post, I’m going to give you not 1 or 2 ways to make that happen, but 7 killer ways to make sure your book stays relevant and consistently sells, way into the future!
This is the final video in a 5-part series that’s been focused on helping you write, publish and market your book into the world. We’ve covered everything from figuring out what your book topic should be about, how to actually write and edit the book, as well as how to launch the book to sell a ton of copies of it, and get lots of reviews in the process.
In this, the final video of the series, we’re going to deep dive on a handful of ways that you can continue to market and sell your book over the long-term, after it’s initial launch. I mean, we wrote and published our book to have a lasting effect on the world, right? Not just for a week or two! SO, let’s dive straight in.
Tip #1: Have a book page on your website
On-going marketing strategy number one. It goes without saying that if you don’t already have a dedicated page on your website for your book, that needs to change! Having a page 100% focused on your book will give you a chance to showcase it to your visitors, directly on the site. On this page I’d highly suggest that you have hi-res 3D mock-up’s of your book cover, some blurbs from influencers in your industry endorsing the book itself, plus the key takeaways for readers to expect from picking it up for themselves. Be sure to include a link to Amazon, too – to make it easy for people to order.
Tip #2: Team up with people on social media
The second way to keep sales coming in post-launch is to continuously liaise with and team-up with influencers in your niche. These can be bloggers, podcasters, YouTubers, or just those that are active on social media, and have audiences that you know your book can help. Sending free copies to these people is sometimes enough in itself for them to give you a mention, but from time to time, you might have to pay for placement. Consider this, by all means – but, be strategic with where and when you place your book!
Tip #3: Invest in advertising
Consider running some paid ads to promote your book. I wouldn’t do this directly, per se, but if you were to setup a short ad campaign funnel on Facebook, for example, initially pointing people towards some content on your website that’s highly relevant to the subject your book covers, and then retarget those visitors with an ad focused on selling your book, I bet you’d see additionally sales streaming in. This will be way more beneficial to those that self-publish their book, obviously, as they get the lion's-share of the cover price, compared to traditionally published authors. But, nonetheless, it’s a strategy that works well.
Tip #4: Shoot a book video trailer
Next up, I’d love for you to consider shooting a launching a book trailer. Now, I will say, you might want to consider this earlier on in your book launch proceedings, as we are definitely consuming way more video than ever before in the history of western civilization. It’s what we like and what we want nowadays, plain and simple. But, in case you haven’t done this earlier on, now is the time to consider doing so.
Having a video trailer gives you the chance to tell the story of your book a little more, from a personal perspective – one that every reader can and WILL connect to. It’s also a great way to highlight some of the content, and key takeaways, too. Whether you want to put yourself in front of the camera on this project, or not, a book trailer should certainly be something that every author has in their arsenal today.
Tip #5: Prepare social media images and captions
I thoroughly suggest that you create a library of social media images and related copy, that you can use on and off to continuously promote your book via all the platforms that you’re present and active on. Being front of mind is key to keeping your book and it's relevance in the lives of those that you know it can help, when it comes to on-going sales. Many of us need several ‘prompts’ to purchase something before we actually end up putting our hands in our pockets. The same can be said for book readers. So, be sure that your book pops up in the day to day lives of your social media followers on a consistent, non-spammy basis.
Tip #6: Create a video series that explains your book
Going back to video for a moment, my next tip to ongoing book sales, post launch, is to film a small series of videos that you can post to YouTube as a playlist. This can focus on 4-5 key takeaways from your book, giving people a really clear understanding as to what the book is about, and why they should grab it. I did this for my first book, Virtual Freedom on my YouTube channel and people have loved the tips and tactics I shared in the series – obviously leading to great book sales!
Tip #7: Any upcoming presentations should be focused around your book
And lastly, I thoroughly suggest you hit the road, so to speak, and put together a killer live presentation focused on the key messages from your book that can be presented in front of live audiences at conferences, as well as online audiences in the form of a webinar. Having this ‘signature talk’ for your book is also a brilliant way to work into any speaking agreements that you land, that everyone in the audience should get a copy given to them, as part of the deal. Whether you get paid to speak, and for the books, or just for the books on their own, it's another great way to make sure that your book gets into as many hands as possible.
Now, to make it easier for you to write and market a bestselling book, I’ve put together a FREE guide that’ll help you navigate the in’s and out’s of successfully writing and marketing a book to bestseller status.Having a set of social media images and related copy that you can use on and off to continuously promote your book online will enable you to stay relevant and front of mind. #Youpreneur Click To Tweet
If today’s video has helped you in some way, perhaps answered a few questions you’ve been having, or helped you develop a new idea or two, let me know what your biggest takeaway was. I’d love to hear from you, tweet me @chrisducker!
Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our weekly podcast, Youpreneur.FM, as well as our annual conference, the Youpreneur Summit. Chris is based in Cambridge, UK.