Publishing a Book: An Honest and Real Conversation with Mark Leruste
In this episode, Chris invites Mark Leruste onto the show for the first time to discuss his book, Glow in the Dark! They discuss the challenges of launching a book, including marketing and promotion, and the requirements needed to make it on the Sunday Times bestseller list in the UK. They also touch on […]
The Future of AI-Driven Marketing with Daniel Priestley
As business owners, we always want to be tweaking and trying out new things – even more so when they make our ‘work’ a little easier! In this episode, Chris invites Daniel Priestley onto the show to discuss scorecard marketing and the future of AI-driven marketing. They talk about Daniel’s new company, ScoreApp and how […]
The Importance of Community and Belonging to the Brand with Mark Schaefer
Chris invites Mark Schaefer back onto the show to discuss his latest book, Belonging to the Brand, which is all about building a community and how it’s potentially the last great marketing strategy of our time! They both discuss the importance of accessibility and creating sparks of opportunity for others. They touch on the pandemic […]