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The Future of AI-Driven Marketing with Daniel Priestley

As business owners, we always want to be tweaking and trying out new things – even more so when they make our ‘work’ a little easier!

In this episode, Chris invites Daniel Priestley onto the show to discuss scorecard marketing and the future of AI-driven marketing. They talk about Daniel’s new company, ScoreApp and how it can be used for lead generation and customer segmentation (something we’re currently using ourselves here at Youpreneur!). They also discuss the challenges entrepreneurs have faced when it comes to generating new leads post-pandemic and how we can stay ahead of the curve during times of disruption and change.

Episode Timestamps

  • [05:07] – Using Scorecard marketing for lead generation and customer segmentation
  • [20:23] – Challenges entrepreneurs have faced post-pandemic when it comes to generating new leads into our ecosystem
  • [24:22] – The importance of being proactive rather than reactive
  • [29:58] – Using AI to serve up the right content to your audience based on where they are in their journey

Essential Learning Points From This Episode

  • Scorecard marketing and how you can utilize it in your business
  • Challenges in marketing and lead generation post-pandemic
  • Why entrepreneurs should always be proactive and not reactive in times of change
  • The future of marketing and the role AI will play

[bctt tweet=”We’re going through another big change in time. Every business needs to be thinking about innovation and changing strategy. – Daniel Priestley ” via=”no”]

Important Links & Mentions From This Episode 

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.
Also, kindly consider taking the 60-seconds it takes to ,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single
one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link
below the player at the top of this page.

About the Host

Chloe Ducker

Chloe Ducker is a strategist and co-founder of Youpreneur, focused on helping expert authors turn ideas into long-term authority, visibility, and opportunity. She brings deep experience in strategy, systems, and execution across
content-led businesses and personal brands.

As host, Chloe leads thoughtful, practical conversations that help authors and experts navigate publishing, visibility, and sustainable growth with clarity and intention.

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