Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business.
In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and creating valuable content to keep her audience engaged. She also shares how the YouTube ad revenue side of things works, and how she packages sponsorship deals for luxury brands to work with her!
Episode Timestamps
- [01:52] – The Handbagholic Journey Begins
- [07:01] – Monetizing YouTube and Expanding Revenue Streams
- [09:50] – Navigating Brand Deals and Sponsorships
- [18:30] – The Importance of Not Building on Rented Land
- [18:54] – Shifting Focus to YouTube and Email Marketing
- [23:14] – Challenges and Reinventing Content
- [27:26] – Daily Workflow and Content Creation
- [34:07] – Chris’ Coaching Corner
Essential Learning Points From This Episode
- How Steph turned her passion into a 6-figure content creation business
- The role of YouTube in Steph’s business, including using YouTube to increase product page conversions and raise brand awareness
- Risks associated with building a brand on rented land, as highlighted by Steph’s experience of her Instagram account being disabled temporarily
- How Steph has started focusing on growing her email list as a way to build a more engaged community
[bctt tweet=”“I wanted to start my own business. For the reasons of time and location freedom. When I could see that actually building a content business was also potentially a viable option, I decided to take a massive risk and I stopped buying and selling the bags because I knew that content could create the life and the freedom that I wanted more.” – Steph Turton” via=”no”]
Important Links & Mentions From This Episode
- Subscribe to Steph’s YouTube Channel
- Connect with Steph on Instagram
- Join us in November for the Long Haul Leader Summit
- Take the FREE Scale to Seven™ Scorecard
- Join the Youpreneur Incubator Community
- Apply for Chris’ Inner Circle, the Round Table Mastermind
- Subscribe to Chris’ YouTube Channel
- Browse the Youpreneur FM Podcast Archive
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