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The Godfather of Content Marketing Returns with Joe Pulizzi

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There’s no denying that content is still king. However, content marketing has changed a lot of the past couple of years, making it more important than ever to ensure that us entrepreneurs are up to date. 

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In this episode, Chris invites the Godfather of Content Marketing, Joe Pulizzi back onto the show to discuss the updated version of Content Inc., and his new business venture. Tune in to find out what Joe has been up to since selling Content Marketing Institute! 

Episode Timestamps

  • [14:09] – Updated and expanded version of Content Inc. 
  • [23:09] – Why Joe became diligent about writing his goals down in past tense
  • [27:38] – Joe’s new business venture, The Tilt
  • [35:40] – What Joe loves about working directly with content entrepreneurs 

Essential Learning Points From This Episode

  • The new and updated version of Content Inc. 
  • Writing goals in the past tense and how it has helped Joe
  • Why Joe decided to create The Tilt
  • What legacy and impact truly means

[bctt tweet=”I became diligent about writing down all of my goals. I wrote them in past tense and read them everyday to figure out what I needed to do to achieve that one goal. – Joe Pulizzi #Youpreneur” via=”no”]

Important Links & Mentions From This Episode 

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.
Also, kindly consider taking the 60-seconds it takes to ,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single
one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link
below the player at the top of this page.

About the Host

Chloe Ducker

Chloe Ducker is a strategist and co-founder of Youpreneur, focused on helping expert authors turn ideas into long-term authority, visibility, and opportunity. She brings deep experience in strategy, systems, and execution across
content-led businesses and personal brands.

As host, Chloe leads thoughtful, practical conversations that help authors and experts navigate publishing, visibility, and sustainable growth with clarity and intention.

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