Book marketing is a topic that has come up a lot for me lately. As many of you know, I've written a book that has been traditionally published a while back.
Previously, I had the pleasure of interviewing Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it – which worked very well for her. This time you will hear a different approach – a mix of old and new techniques, with some long-term brand building as the backbone.
In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.
This is some very useful stuff, so get your notepads ready!
Essential Learning Points From This Episode:
- Why using unorthodox book marketing techniques can work in your favour.
- How you can build awareness long before your book is released.
- The criteria for hitting the NYT bestseller list.
- How to utilize your community to make your book go viral.
- Why hiring a publicist is still a good idea in the new business economy.
- How to use re-targeting to your advantage.
- Much, much more!
Important Links & Mentions From This Episode:
- Jay Baer – New York Times bestselling Author of Youtility.
- Youtility – Jay's new book.
- The NOW Revolution – Jay's first book.
- Trevor Young – Social media and content marketing speaker.
- NBP019 – Book marketing tactics with Farnoosh Brock.
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Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our weekly podcast, Youpreneur.FM, as well as our annual conference, the Youpreneur Summit. Chris is based in Cambridge, UK.