Book marketing is a topic that has come up a lot for me lately. As many of you know, I've written a book that has been traditionally published a while back.
Previously, I had the pleasure of interviewing Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it – which worked very well for her. This time you will hear a different approach – a mix of old and new techniques, with some long-term brand building as the backbone.
In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.
This is some very useful stuff, so get your notepads ready!
Essential Learning Points From This Episode:
- Why using unorthodox book marketing techniques can work in your favour.
- How you can build awareness long before your book is released.
- The criteria for hitting the NYT bestseller list.
- How to utilize your community to make your book go viral.
- Why hiring a publicist is still a good idea in the new business economy.
- How to use re-targeting to your advantage.
- Much, much more!
Important Links & Mentions From This Episode:
- Jay Baer – New York Times bestselling Author of Youtility.
- Youtility – Jay's new book.
- The NOW Revolution – Jay's first book.
- Trevor Young – Social media and content marketing speaker.
- NBP019 – Book marketing tactics with Farnoosh Brock.
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