Janet and I recently met at a Youpreneur community gathering in London and we got on like a house on fire! With her 15 years of experience in the PR industry I knew I had to bring her on the show. Having written for every publication you can think of – and a few more – she’s a wealth of PR knowledge.
On this edition of Youpreneur FM Janet shares how to formulate a successful story idea for your ideal publication, whether or not you need a PR firm and her top tips for your email pitches. It’s another goldmine of knowledge so get your pen and paper handy then listen in!
[bctt tweet=”If you want to get PR, stop talking about your business! – Janet Murray #Youpreneur” via=”no”]
Essential Learning Points From This Episode:
- How to know which media your audience is tuned into.
- What is the mother of success?
- Do you have to know how to write a press release?
- Where is the real PR gold in your business and how do you find it?
- How to leverage previous coverage to land bigger media outlets.
- Much, much more!
Important Links & Mentions From This Episode:
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