Janet and I recently met at a Youpreneur community gathering in London and we got on like a house on fire! With her 15 years of experience in the PR industry I knew I had to bring her on the show. Having written for every publication you can think of – and a few more – she's a wealth of PR knowledge.
On this edition of Youpreneur FM Janet shares how to formulate a successful story idea for your ideal publication, whether or not you need a PR firm and her top tips for your email pitches. It's another goldmine of knowledge so get your pen and paper handy then listen in!If you want to get PR, stop talking about your business! - Janet Murray #Youpreneur Click To Tweet
Essential Learning Points From This Episode:
- How to know which media your audience is tuned into.
- What is the mother of success?
- Do you have to know how to write a press release?
- Where is the real PR gold in your business and how do you find it?
- How to leverage previous coverage to land bigger media outlets.
- Much, much more!
Important Links & Mentions From This Episode:
- Janet Murray's website
- Janet Murray's podcast
- Soulful PR
- Janet Murray on Twitter
- Episode 106 – How to Become a PR Ninja with Peter Shankman
- Youpreneur Academy
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Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our weekly podcast, Youpreneur.FM, as well as our annual conference, the Youpreneur Summit. Chris is based in Cambridge, UK.