How to Build a Business Around Your Personal Brand

How to Build a Business Around Your Personal Brand

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Last year was a big year for personal brands. From the rise of micro-influencers across a myriad of platforms to big brands moving their ad campaign budgets from prime TV to collaborating with personal brands on platforms like Instagram, this golden era of influencer marketing doesn’t seem to be slowing down any time soon.

As we enter into 2020, I share my tips on how you can showcase your own personal brand in a fresh new way. Tune in as I discuss the importance of allowing yourself to be personal and vulnerable on social media, whether keeping a blog is still relevant and the questions you need to ask yourself to define what your personal brand stands for.

I also talk about the importance of allowing your personal brand to evolve with your business and so much more. This episode is short but sharp so keep your pen and paper at hand, you’ll need them!

[bctt tweet=”Being better sometimes isn’t enough to rise above the noise, you’ve got to be different. This is the beauty of being a Youpreneur because it means focusing on being YOU. #Youpreneur” via=”no”]

Essential Learning Points From This Episode:

  • When you are setting up your website, make sure you get the look and feel right. It should not only reflect you but also the kind of industry you are in as well. 
  • Blogging is alive and well, it’s just grown with the times.
  • The one thing to keep in mind no matter what platform you are planning on focusing on is giving your audience a reason to remember you. 
  • When it comes to social, don’t be afraid to get a little more personal.
  • Much, much more!

Important Links & Mentions from this Episode:

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Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.
Also, kindly consider taking the 60-seconds it takes to ,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single
one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link
below the player at the top of this page.

About the Host

Chloe Ducker

Chloe Ducker is a strategist and co-founder of Youpreneur, focused on helping expert authors turn ideas into long-term authority, visibility, and opportunity. She brings deep experience in strategy, systems, and execution across
content-led businesses and personal brands.

As host, Chloe leads thoughtful, practical conversations that help authors and experts navigate publishing, visibility, and sustainable growth with clarity and intention.

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