We've all been there before . You work hard on creating a solid blog post, you feel a rush of pride as you hit ‘publish' and share it with your audience.. then it disappears into your archive. There is always such a steady stream of new content for our audiences take in on a daily basis that sometimes even the best of blog posts, podcast episodes or videos pass people by and don't get the attention it deserves.
This episode is all about identifying that evergreen content that we already have and making the most out of it, as I share my tips on how to take inventory, how to determine which content you should be bringing back and revitalizing it.
I also go into repurposing content to help reach your following in a different way, as well as a chance to reach new audiences with a fresh take on your evergreen content – hitting two birds with one stone!
This is a great episode so grab some coffee, a pen and your notepad and get ready to dive into this episode of Youpreneur FM.
Essential Learning Points From This Episode:
- Why you need to take inventory of what you currently have.
- Which powerful social media tool I use to help promote older content.
- The importance of keeping aware of what you are linking to.
- What steps you can take when freshening up older posts.
- How you can use your ‘Most Popular' section to promote sales.
- Much, much more!
Important Links & Mentions From This Episode:
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Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our weekly podcast, Youpreneur.FM, as well as our annual conference, the Youpreneur Summit. Chris is based in Cambridge, UK.