Free Resources

Going Full Circle on a Personal Brand with Ryan Lee

When it comes to starting new ventures and pivoting, when is enough, enough? There’s only so much bandwidth one person has and there comes a time when you need to make the decision of stepping back and just focus on the one thing that fulfills you. 

In this episode, Chris invites Ryan Lee back onto the show after 7 years! They discuss pivoting, burnout, starting new companies, selling old companies, why entrepreneurs should be streamlining things, how to sell effectively, and Ryan’s decision to go full circle on his personal brand.

Episode Timestamps

  • [04:32] – Why you shouldn’t have the hustle and grind mentality
  • [10:04] – Low margins and why it means something’s broken 
  • [12:04] – Ryan’s previous struggles and where the idea of his nutrition company came from
  • [17:42] – Balancing multiple companies and when Ryan realized it was too much
  • [25:10] – Why we need to act more like human beings and not sales machines
  • [28:00] – Ryan’s plan for generating income during this new chapter

[bctt tweet=”Out of three programs and hundreds of people signing up, we had one refund. That was because I’m not overselling and I’m not putting pressure on people. – Ryan Lee #Youpreneur” via=”no”]

Essential Learning Points From This Episode

  • Going against the hustle and grind mentality
  • Entrepreneurs wanting more but are failing to take care of their people
  • Ryan’s experience with burnout and wanting to create something fun
  • People will do business with who they like, know and trust
  • It’s not about being better, it’s about being different

Important Links & Mentions From This Episode 

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.
Also, kindly consider taking the 60-seconds it takes to ,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single
one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link
below the player at the top of this page.

About the Host

Chloe Ducker

Chloe Ducker is a strategist and co-founder of Youpreneur, focused on helping expert authors turn ideas into long-term authority, visibility, and opportunity. She brings deep experience in strategy, systems, and execution across
content-led businesses and personal brands.

As host, Chloe leads thoughtful, practical conversations that help authors and experts navigate publishing, visibility, and sustainable growth with clarity and intention.

Share Post:

You May Also Like

Ready to Start Your
Next Chapter?

Whether you’re preparing to publish, getting ready to launch, or looking to build long-term visibility, we’re here to support your journey every step of the way.

Explore Our Services