Content creation is central to digital marketing and building a social media identity. Creative content marketing is a vital part of every marketing campaign.
Industry knowledge and creativity are the primary qualifications a content marketer needs. However, these days, everything needs specific tools to be done well and content creation is no exception.
Tools are required for every content generator if you want to be different and get more followers. Social Tradia has recently reported that even Instagram influencers who can't use suitable tools to provide compelling content will be forced to sell their Instagram accounts.
In this post, I'm going to introduce several useful tools that help marketers with content creation.
Spelling and grammar mistakes are a common problem for many writers and content creators. Providing a consistent and up to date social media presence needs a speedy content creation process which can significantly increase the probability of making mistakes.
Microsoft Word provides you with a spell check feature but it often misses grammar issues. Grammarly is by far the best spell-check tool. It has both freemium and premium packages as well as great plugins for Google Chrome and Firefox.
Grammarly provides useful features such as grammar, punctuation, spelling, word choice, style, and even sentence structure. Another fantastic feature of Grammarly is plagiarism checking. This is a crucial task for every writer to make sure that your content doesn't contain any unoriginal work.
Hashtags are central to searching and discovering content on many social media platforms. Twitter was the first social network that used hashtags and now, they are vital on many platforms.
Hashtags are so important that many brands build strategies around specific ones when creating their social posts. When appropriately defined, niche and branded hashtags help you gain exposure.
Hashtagify.me is a freemium/premium service that helps you find the best hashtags for your campaign. You can examine the popularity of hashtags for a particular keyword and choose the optimum one. It also provides you with other useful details like the top influencers and tweets that have used every hashtag.
Getting feedback from your community is paramount. It's a great way to encourage high engagement and ensure your content is successful.
However, followers might be bothered if you ask them questions frequently so you need to have a plan and also a bit of creativity for asking these questions.
Typeform is a question maker tool that helps you create quizzes for your followers. You can choose from a variety of templates such as images, yes & no, multiple choices, short answers, etc.
Animated Videos are one of the most popular types of content you can provide your audience with. A creative, informative, or funny video works wonders!
There are many tools that allow you to create engaging videos including Animaker which helps you create various kinds related to your niche. Additionally, you can generate evergreen content for your social accounts which is very handy.
Playbuzz provides you with many templates for tests, predictions, quizzes, polls, games and even stories to help you capture data about your community. Playbuzz is so popular among Facebook users that its page has more than 2.5 million followers.
SlideShare is a presentation and PowerPoint generator tool that lets you share your slides along with eBooks, infographs, and other documents to your social accounts such as Facebook, Twitter and LinkedIn.
Bloggers generate a significant portion of internet content. Fortunately, you don't need to be a software developer to be able to create a blog.
WordPress is the most versatile platform to create, post, and share blog content from. It's a free content management platform and allows you to build web pages and share them on the internet easily.
WordPress provides you with a handful of blog templates which greatly simplifies the process of building a blog and supports various plug-ins to boost your content marketing.
Strong visuals are super-important when it comes to content marketing.
There are many apps you can use to create great visuals including Typorama which provides different size templates and graphic options for stories, cover images and social media posts. You can post your graphics directly from your smartphone and share them with your contacts or followers.
Another popular social media graphics tool is Canva. Users can make high-resolution pictures easily using various layouts, formats and other design elements Canva provides – there are thousands of options to choose from!
The free version of the app provides you with plenty of options to create high-quality graphics and if you need even more features you can upgrade to a paid account.
Easel.ly is the perfect tool for those who want to simply select a template and generate a high-quality infographic to share. This tool provides you with a versatile template collection – all you need to do is enter your information and in return you'll quickly receive a great looking infographic.
Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our podcast, live events and coaches our clients inside the Youpreneur Incubator. Chris is based in Cambridge, UK.