I’ve always had a complicated relationship with Facebook. There is so much noise and distraction that comes with it – tons of notifications that greet you when you open it, the crazy videos that can turn into a time suck. But love it or hate it, you definitely can’t ignore it.
Especially when it comes to Facebook ads, nothing beats how zoomed in and focused you can get with your audiences. If you’ve been thinking about diving into the world of Facebook ads or if you’ve already started to get your feet wet, tune in as I share a few tips to help you get started.
I discuss how targeting is essential, how you can drive traffic to your free content plus why measuring and testing is everything so you can make the most of your ad budget.
When it comes to Facebook ads, there is definitely a learning curve that comes with it but once you have the basics down pat, they’re totally worth your while and can absolutely make a difference when it comes to building your business.The number one most important thing to have in place when it comes to Facebook ads is your targeting. Research your data to make sure you know who exactly you want to reach. #Youpreneur Click To Tweet
Essential Learning Points From This Episode:
- When it comes to targeting, start with the people who are already visiting your site.
- Cheap leads aren’t always quality leads.
- The Facebook newsfeed is a busy place so you’ll want to use an image or video in your ad that disrupts people’s scroll and grabs their attention.
- One tip to keep in mind when it comes to testing is to always keep 5-20% of your campaign’s budget aside for testing.
- Much, much more!
Important links & mentions from this episode:
- YOU136 – Getting Ahead of the Game with Amy Porterfield
- Youpreneur Hub
- Join the Youpreneur Incubator waitlist!
- Browse the Youpreneur FM Podcast Archive
- Get tickets to this year’s Youpreneur Summit
- Pick up Chris’ second bestselling book, Rise of the Youpreneur
- Download your FREE copy of the Personal Branding Roadmap
- Check out our FREE video course on YouTube!
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Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our weekly podcast, Youpreneur.FM, as well as our annual conference, the Youpreneur Summit. Chris is based in Cambridge, UK.