Creating a membership site has been a hot topic for some time now, but there's still debate about the merits of a logged in experience versus a private Facebook group.
And I could think of no better person to weigh in on the topic than Jerod Morris, VP of Marketing for Rainmaker Digital FM.
Jerod and I met a few months ago and I'm delighted he joined us for this show. In my mind he is the foremost expert on building a community behind closed doors and he reveals his secrets here.
On this episode of Youpreneur FM Jerod and I talk about the importance of crafting your own email copy, how to set up a membership site so and create raving fans in the membership community, and whether this logged in user experience is just a fad or is here to stay.The best way to create new customers is to delight current ones. - Jerod Morris #Youpreneur Click To Tweet
Essential Learning Points From This Episode:
- What is adaptive content?
- Who are your most committed people, and how do you know?
- What are the major differences of running a paid vs a free logged in experience?
- Are membership sites a fad or a trend that will last?
- As humans we are hard-wired for what? Jerod answers.
- Much, much more!
Important Links & Mentions From This Episode:
- Jerod Morris
- The Showrunner
- Jerod Morris on Twitter
- Robbie Kellman Baxter on Episode 105 of Youpreneur FM
- Youpreneur Academy
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Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our weekly podcast, Youpreneur.FM, as well as our annual conference, the Youpreneur Summit. Chris is based in Cambridge, UK.