If there's one bit of advice I would give to entrepreneurs, solopreneurs and youpreneurs right now it would be to write a book. It's the fastest way to becoming seen as a credible authority in your niche.
To that end I've brought on today's guest, Mr. Jim Kukral. Jim is a veteran of both the traditional publishing world and the self-publishing world. He has authored who loads of acclaimed books, and has helped hundreds of people become polished authors in their fields.
On this episode of Youpreneur FM Jim and I cover his advice for first-time authors, a few of his suggestions to get started in self-publishing, and the keys to effectively selling your book both with a launch and in the long-term.
Whether you've been considering writing a book or not – and I think you should do more than consider it – this is a show you won't want to miss! Listen in and enjoy.Selling a book goes beyond a launch. - Jim Kukral #Youpreneur Click To Tweet
Essential Learning Points From This Episode:
- The bookstore model of selling books is failing: why?
- What is the lead magnet in the back of Jim's book Attention?
- How many reviews should you have of your book before you start marketing it?
- What is the triple M effect?
- What is the #1 thing you can do that will change your business?
- Much, much more!
Important Links & Mentions From This Episode:
- The Author Marketing Club web site
- Go Direct, by Jim Kukral
- Attention, by Jim Kukral
- Jim Kukral on Twitter
- Jim Kukral on Facebook
- Build the Business of You
- Join my first mastermind of 2016!
- Youpreneur Academy
Thank You for Tuning In!
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Chris founded Youpreneur® in 2015. He is a serial entrepreneur, keynote speaker and author of the bestselling books “Virtual Freedom” and “Rise of the Youpreneur”. He hosts our weekly podcast, Youpreneur.FM, as well as our annual conference, the Youpreneur Summit. Chris is based in Cambridge, UK.