Niching down in business can have a powerful impact on the short, medium and long term growth of your business.
In this episode I speak with Christopher Lochhead all about differentiation and niching down your business. Chris is a smart guy and he is one of the most hard-working individuals I’ve ever had the pleasure to meet. He hosts the podcast, Legends and Losers, which helps people design a legendary business and a legendary life.
Following 20 years working as a Chief Marketing Officer for three publically traded Silicon Valley companies, he decided to hang up his gloves and launch a small advisory firm. He worked as a highly sought after advisory coach for ten years, and he wrote a book called “Play Bigger.”
Today he has retired from the marketing world and is focusing on his podcast, where he gives excellent advice to other entrepreneurs about starting and maintaining a successful business. Chris has a lot of old war stories from his business and marketing days, and he has a lot to say about the importance and the power of niching down and what it could mean for the growth of your business.
Essential Learning Points From This Episode:
- Free range conversation builds relationships and business opportunities – don’t be afraid to meet people face to face and have a real-life conversation
- Legendary people and companies are known for their niche, NOT their brand
- Getting started with finding your perfect niche is easier than you think
- You can learn a lot from a category designer about niching down and expanding your business
- Being different to your competitors is more important than being ‘better’
- Becoming more differentiated can make your contribution to the world more impactful
- Don’t fall in love with your product, fall in love with the problem that your product solves
- Much, much more!
Important Links & Mentions From this Episode:
- Christopher’s podcast show: Legends and Losers
- Christopher’s book: Play Bigger
- Christopher on Twitter
- Hal Elrod
- The Miracle Morning
- Grab early bird tickets to the Youpreneur Summit here
- Rise of the Youpreneur
- Personal Branding Roadmap
- Sign-up for the FREE Youpreneur Launchpad Training Course
- Join the Youpreneur Community and Build Your Business FAST!
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