Once you've decided to take that next big step and create your own membership site, where do you start? What kind of membership should you go for and how do you envision running it on a day-to-day basis?
Stu McLaren, founder of WishList Member and an expert when it comes to the membership-based business model joins the show to answer all these questions as we go into the details of launching, marketing and managing a membership site.
Stay tuned as we discuss the pros and cons between an open and closed membership strategy, how to off-set churn and what kind of flexibility does a membership offer entrepreneurs. Stu also shares the one misconception most people have about membership sites and why he believes it is the best business model anybody can adopt in their business.
This episode delivers the goods for anyone interested in setting up their own membership site or even just learning new marketing strategies to help them in their businesses, so sit back, listen in and enjoy!
Essential Learning Points From This Episode:
- What is the tribe element when it comes to membership sites?
- What are the two ways to market a membership site (and which one does Stu prefer!).
- How Stu was getting more members with less promotion.
- What are the numbers you should be looking at when you open a membership site.
- What is one of the most powerful retention strategies you can use.
- Much, much more!
Important Links & Mentions From This Episode:
- Stu McLaren
- Michael Hyatt
- Platform University
- Tribe Conference
- Mike Morrison
- Build the Business of You
- YOUPRENEUR ACADEMY
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