There’s no denying that content is still king. However, content marketing has changed a lot of the past couple of years, making it more important than ever to ensure that us entrepreneurs are up to date.
In this episode, Chris invites the Godfather of Content Marketing, Joe Pulizzi back onto the show to discuss the updated version of Content Inc., and his new business venture. Tune in to find out what Joe has been up to since selling Content Marketing Institute!
Essential Learning Points From This Episode:
- The new and updated version of Content Inc.
- Writing goals in the past tense and how it has helped Joe
- Why Joe decided to create The Tilt
- What legacy and impact truly means
To see the full shownotes for this episode, head to: youpreneur.com/427