Times are constantly changing. Strategies and tactics that worked 10-years ago, may no longer be effective in today’s industry. When it comes to marketing, it’s all about being heard. And, in a noisy world like ours, how can we ensure that we don’t get left behind?
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In this episode, I invite Mark Schaefer back onto the show to discuss his upcoming book, Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life, Against All Odds. Tune in to hear why he decided to write the book, his experience with writing during a pandemic and also the people in Mark’s life he considers to be his true mentors.
- [04:34] – Mark’s experience with writing a book during the pandemic
- [09:25] – How to be heard in a noisy industry
- [13:46] – Why we have the ability to provide opportunities for other people
- [17:42] – The board of directors in Mark’s life
Essential Learning Points From This Episode
- Why Mark wanted to include emotion and real feeling to his book whilst writing it during a pandemic
- The importance of momentum and Marks’ advice on how to keep it going
- Mark reflects on the people in his life that have had a huge impact on him
- Why every entrepreneur needs a mentor
Important Links & Mentions From This Episode
- Check out Mark’s new book: Cumulative Advantage
- Join the 2021 Youpreneur Incubator Coaching & Mastermind
- Join the Profitable Personal Brand Entrepreneurs Group
- Subscribe to Chris’ YouTube Channel
- Browse the Youpreneur FM Podcast Archive
- Download your FREE copy of the Personal Branding Roadmap
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